Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Lyft "Staycation"
Project Type
Illustration, OHH, Print, Digital, Experiential, High Traffic Visibility, NYC
Date
Spring/Summer 2018
Credits
Illustrators: S. Harrington, M. Perry & A. Rae
Agency: Wieden+Kennedy
Creative Directors: S. Jennings, E. Helin
Art Director: A. Joseph
Copywriter: M. Simpson
Location
Greater New York City
Role
Vendor management (printers, installers), creative studio management (account, project management, creative, studio and external vendors), scheduling, template & file management, routing & approvals, color proofing, test printing, client presentations, print production.
Background
“Summer in New York is a conundrum. There’s a wealth of attractions at your fingertips, but the subway is 150 degrees. To coax New Yorkers out of their neighborhoods, we reminded them that even the most hard to reach destinations are only an air-conditioned Lyft away.” – Matt Simpson, Copywriter, Wieden+Kennedy
Created in the stylings of the vintage “Greetings From” postcards, this street level OOH campaign was viewed daily by NYC’s 11 million cynical residents and commuters to remind them that there’s still things to see in their (almost certainly adopted) hometown.
Key Challenges
• Fast-paced production timeline involving multiple illustrators, templates and file types
• Maintaining color accuracy and substrate durability for large-format outdoor placements
• Navigating multi-team approvals across agency, client and vendors
• Prioritizing deliverables based on media-buy windows and coordinating installation timing with the OOH vendor
Solution/Approach
• Managed end-to-end print production for all OOH formats, coordinating between illustrators, printers, installers and the internal studio team
• Oversaw color proofing, substrate testing and production specs to ensure vibrancy and durability under NYC summer conditions
• Streamlined creative routing and vendor approvals, reducing bottlenecks and maintaining on-time delivery across all placements
Results
• Delivered all OOH and digital assets on schedule and within budget
• Campaign reached 10M+ New Yorkers daily across subways, street-level kiosks and experiential activations
• Lyft’s NYC brand engagement and ridership increased during the campaign window, prompting additional collaborations with W+K
