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tommy.com Rebrand & Magazine

Project Type

Rebrand, Redesign, E-commerce, Digital, Print, Customer Experience, Customer Engagement, Conversion, PR, Blog, Editorial

Date

2015

Credits

Agency: Code & Theory
Creative Directors: T. Deitert, A. Schwartz
Art Director: L. Cipriano
Editorial Director: K. Friday
Copywriter: K. Vlahos

In effort to engage and convert customers across us.tommy.com, Hilfiger’s marketing design team collaborated with digital agency Code & Theory to implement a new brand-focused content strategy. This included redesigning the homepage and e-commerce experience, leading to the launch of the tommy.com blog. The blog featured brand stories, fashion and industry news, celebrity collaborations, and marked the debut of the printed Tommy magazine.

©2024 Kim Rose

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