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tommy.com Rebrand & Magazine
Project Type
Rebrand, Redesign, E-commerce, Digital, Print, Customer Experience, Customer Engagement, Conversion, PR, Blog, Editorial
Date
2015
Credits
Agency: Code & Theory
Creative Directors: T. Deitert, A. Schwartz
Art Director: L. Cipriano
Editorial Director: K. Friday
Copywriter: K. Vlahos
In effort to engage and convert customers across us.tommy.com, Hilfiger’s marketing design team collaborated with digital agency Code & Theory to implement a new brand-focused content strategy. This included redesigning the homepage and e-commerce experience, leading to the launch of the tommy.com blog. The blog featured brand stories, fashion and industry news, celebrity collaborations, and marked the debut of the printed Tommy magazine.
