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Selected Work

01
TOMMY BAHAMA: Fall 2026 5th Ave
Produced Tommy Bahama's Fall 2026 Fifth Avenue seasonal retail environment, overseeing procurement, print production, fabrication, logistics and installation of branded environmental elements throughout the flagship store.

02
T-MOBILE: Holiday Retail Program
Agencies: Razorfish, WongDoody
Supporting T-Mobile's largest annual retail program across 6,310 locations and 19 unique store formats, overseeing production, fulfillment, kitting, delivery and installation.

03
FOX SPORTS: VIP Celebrity Gift Program
Agency: Wieden+Kennedy
Led production of a premium celebrity gifting program for Fox Sports, producing custom keepsake boxes featuring hand-painted football cleats for approximately two dozen celebrity recipients.

04
VITAMINWATER: Madison Square Garden Takeover
Agency: Wieden+Kennedy
Transformed Madison Square Garden into an immersive vitaminwater brand experience through large-format environmental graphics, venue branding and out-of-home installations.

05
LYFT: Staycation
Agency: Wieden+Kennedy
Encouraged New Yorkers to venture beyond their own neighborhoods through Wieden+Kennedy's Staycation campaign, bringing its vintage postcard concept to life across subway dominations, wheatpaste posters, transit advertising and large-format out-of-home. Featured in Adweek.

06
LYFT: Driver Appreciation Coffee Activation
Agency: Wieden+Kennedy
Celebrated Lyft's HQ expansion into Long Island City, NY with a branded coffee cart activation for Lyft drivers, featuring custom environmental graphics, branded coffee sleeves,and complimentary beverages. Demand was so high the vendor sold out every day.

07
TOMMY HILFIGER: Fall 2015 Runway Experience
Extended Tommy Hilfiger's Fall 2015 runway campaign beyond the catwalk through premium invitations, collectible packaging, event materials, post-show look books and social content.

08
COLE HAAN: Subway Stories
Agencies: BBH, Beth & Erik
Supported Cole Haan's Subway Stories campaign with station dominations, environmental graphics and experiential installations that brought the campaign into New York's daily commute.

09
COLE HAAN: #dontgohome
Agency: BBH • Interactive: UNIT9
Extended the #DontGoHome campaign into New York's nightlife through immersive branded environments, large-scale projections, OOH advertising and experiential activations.
01 / 09
TOMMY BAHAMA: Fall 2026 5th Ave
Produced Tommy Bahama's Fall 2026 Fifth Avenue seasonal retail environment, overseeing procurement, print production, fabrication, logistics and installation of branded environmental elements throughout the flagship store.

01
TOMMY BAHAMA: Fall 2026 5th Ave
Produced Tommy Bahama's Fall 2026 Fifth Avenue seasonal retail environment, overseeing procurement, print production, fabrication, logistics and installation of branded environmental elements throughout the flagship store.

02
T-MOBILE: Holiday Retail Program
Agencies: Razorfish, WongDoody
Supporting T-Mobile's largest annual retail program across 6,310 locations and 19 unique store formats, overseeing production, fulfillment, kitting, delivery and installation.

03
FOX SPORTS: VIP Celebrity Gift Program
Agency: Wieden+Kennedy
Led production of a premium celebrity gifting program for Fox Sports, producing custom keepsake boxes featuring hand-painted football cleats for approximately two dozen celebrity recipients.

04
VITAMINWATER: Madison Square Garden Takeover
Agency: Wieden+Kennedy
Transformed Madison Square Garden into an immersive vitaminwater brand experience through large-format environmental graphics, venue branding and out-of-home installations.

05
LYFT: Staycation
Agency: Wieden+Kennedy
Encouraged New Yorkers to venture beyond their own neighborhoods through Wieden+Kennedy's Staycation campaign, bringing its vintage postcard concept to life across subway dominations, wheatpaste posters, transit advertising and large-format out-of-home. Featured in Adweek.

06
LYFT: Driver Appreciation Coffee Activation
Agency: Wieden+Kennedy
Celebrated Lyft's HQ expansion into Long Island City, NY with a branded coffee cart activation for Lyft drivers, featuring custom environmental graphics, branded coffee sleeves,and complimentary beverages. Demand was so high the vendor sold out every day.

07
TOMMY HILFIGER: Fall 2015 Runway Experience
Extended Tommy Hilfiger's Fall 2015 runway campaign beyond the catwalk through premium invitations, collectible packaging, event materials, post-show look books and social content.

08
COLE HAAN: Subway Stories
Agencies: BBH, Beth & Erik
Supported Cole Haan's Subway Stories campaign with station dominations, environmental graphics and experiential installations that brought the campaign into New York's daily commute.

09
COLE HAAN: #dontgohome
Agency: BBH • Interactive: UNIT9
Extended the #DontGoHome campaign into New York's nightlife through immersive branded environments, large-scale projections, OOH advertising and experiential activations.
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